Kelsey Group analyst Michael Boland has been a big believer in the “Webification” of small and mid-sized businesses. Webification is about making it easier for small business to establish and expand their a web presence. I have spoke with Mike in the past about trends in the small business space and shared with him what I saw as the three stages of Webification.

• Web Presence
  Services focused on establishing a web presence for small businesses and helping them distribute information.
• Web Commerce
  E-commerce application focused on selling products and services.
• Web Applications
  Back-office applications that help businesses improve productivity, efficiency and cut cost.

LongJump is very much about meeting the needs of small businesses in the areas of web applications. Most business today, both big and small, have already solved their web presence problem! Others have made progress in enabling web commerce (selling products or services) on their sites or through third parties, but only recently have small businesses began to focus on leveraging web applications to take their business to the next level. I talked about this in my previous post on LongJump and Enterprise 2.0 Evolution were I conclude that:

By making Web 2.0 technologies accessible to small and medium-sized business from a cost, value and time-to-market perspective, LongJump is trying to deliver on some of the business benefits of Enterprise 2.0.