Pankaj made a pitch for vator.tv last week. It’s up now where in 43 seconds he describes what we’re all about. Of course, anyone who’s ever subscribed to LongJump knows that our platform is much deeper, but if you have 43 seconds and want to appeal to as many people as possible, you lead with the hand you are strongest in: a catalog of ready-to-go customizable business applications.

Ok. It doesn’t seem that hard a question to answer, but there are still a lot of people who don’t think of relational databases when they think of how to build applications in LongJump. Yet it is the most basic structure in computing and especially web computing. Consider the most popular online sites and services: eBay, Amazon, iTunes, Netflix, Facebook, MySpace, LinkedIn. At their very core, if you took away the whiz-bang features and the great content, you would have in essence relational databases.

So what does that mean?
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