Partners Drive Day-to-Day Relationships with Client, Enjoy Upsell Opportunities and Earn Multi-Year Commissions

SAN FRANCISCO, CA, Friday, April 25, 2008 – Today at the Web 2.0 Conference and Expo, LongJump, a provider of highly customizable, interconnected on-demand business applications, unveiled a “Jumpstart Partner” reseller program.  The new program serves the requirements of resellers, developers, and consultants with either a vertical market focus or a functional business area focus, such as CRM or HR. LongJump helps partners implement their technical expertise and best practices and provide customized consulting services and training to businesses.

LongJump’s Jumpstart Partner Program is ideal for resellers who want to leverage a true multi-tenant, Software-as-a-Service (SaaS) platform and deliver custom database-driven applications that meet their customers’ needs.  The program was designed to provide partners with an exceptionally attractive incremental revenue channel where they can monetize LongJump’s platform with their own premium services.

“To stay on the leading edge, resellers want to participate in the growing SaaS market. Therefore, LongJump plans to invest aggressively in our partners through lead generation campaigns, business opportunity referrals and generous multi-year commission plans. We believe that resellers will find LongJump a true partner in growing their business and maximizing revenue-building opportunities,” noted Pankaj Malviya, LongJump’s CEO.

Although SaaS-based solutions are growing in popularity, resellers who have customarily delivered on-premise solutions have looked to leverage the ease of delivery of SaaS but still maintain a strong connection with their customers and provide premium services. With its new program, LongJump will maintain the customer relationship merely from a technology perspective, but the day-to-day relationship with the customer will be owned by each partner.  LongJump’s robust enterprise-grade feature set and uniquely affordable price point also gives partners the opportunity to upsell their services across the entire organization.

The Jumpstart Partner Program has two participation tiers: a Silver Medalist and a premier Gold Medalist level.  Certified partners benefit by having more leads directed to them by LongJump.  There is a one-time program fee for certification, but to kick-start its program, LongJump will waive the program fee for the first 20 partners who sign up at the Gold Medalist level.

As part of its Jumpstart Partner Program, LongJump will provide comprehensive sales tools and materials, sales support for complex deals, lead generation and qualification programs, training and certification designed to rapidly prepare partners to build applications and provide custom implementation services to their existing customers or new ones.  LongJump also plans to participate in co-marketing initiatives with Gold Medalist partners.

For parties interested in signing up, they can visit http://www.longjump.com/partners/partnership-contact.htm.

LongJump Extends its Platform-as-a-Service Reach into Global IT and Telecom Industries using Jamcracker’s On-Demand Ecosystem

SAN FRANCISCO, CA, Friday, April 25, 2008 — Today at the Web 2.0 Conference and Expo, LongJump, a platform for highly customizable, interconnected on-demand business applications, announced a partnership with Jamcracker, the on-demand services delivery company.  As part of the partnership agreement, LongJump will offer its suite of on-demand applications through the Jamcracker Services Delivery Network (JSDN).  LongJump’s applications will be available to Jamcracker’s global ecosystem of IT and communication service providers, resellers and consultants, who can quickly provision the on-demand applications as a value-added service to their small- and medium-sized business (SMB) customers. 

As part of LongJump’s distribution strategy, Jamcracker will expand LongJump’s awareness and reach internationally to telecom providers and the service provider channels that are increasingly seeking turnkey SaaS solutions to offer to their existing SMB customer base.  SMBs accounted for about one-third of the approximately $12.7 billion spent by North American and according to Saugatuck Technology, a Westport, Conn.-based research firm, SMB adoption of SaaS applications rose from 9% in 2006 to 27% in 2007.

“We are pleased to add the LongJump SaaS development platform and its suite of value added business applications to the Jamcracker Service Delivery Network,” said Steve Crawford, vice president of marketing at Jamcracker.  “LongJump provides the most commonly requested sales and marketing applications, is highly customizable, and can scale as a business grows.  It is a welcome addition to our ecosystem of on-demand services.”

“Jamcracker’s growing on-demand distribution network is at the forefront of SaaS service delivery,” noted Pankaj Malviya, LongJump’s founder and CEO.  “This partnership places LongJump prominently within SaaS marketplaces and brings the LongJump platform and applications within reach of more business everywhere. Using LongJump, businesses and teams can share information, collaborating more efficiently and productively leading to increased revenues.”

LongJump’s suite of interconnected applications span core business functions, which provide better integration and similar functionality to larger application providers but at a more affordable price while still having the ability to scale as a business grows. Most recently, LongJump has extended its suite with powerful components such as the industry’s first cloud Database-as-a-Service (DaaS) and Workflow-as-a Service capabilities.  Workflow automation is important to business because organizing and sequencing how work gets done can accelerate communication and collaboration between team members, across company departments and between suppliers and partners.  Up until now, this powerful type of functionality has been previously cost prohibitive to establish, deploy, and maintain.

About Jamcracker
The Jamcracker Services Delivery Network enables Telcos, Internet Service Providers, VARs, MSPs and SaaS vendors to profitably deliver on-demand services to businesses of all sizes. Founded in 1999 by K.B. “Chandra” Chandrasekhar, the founder of Exodus Communications and chairman of e4e Services and Aztec Software, Jamcracker’s mission is to enable on-demand service delivery on a global scale.  Jamcracker is a privately held company with headquarters in Santa Clara, California, and offices in Bangalore, India. For more information, visit www.jamcracker.com.