The biggest addition? LongJump Javelin. Need access to LongJump apps while you’re at a customer site, in line at the airport, or at your kid’s little league game? As part of Version 8.1, you’ll be introduced to LongJump Javelin – where you can take your business with you on your iPhone, iPad, or Android phones and tablets.

LongJump Javelin is accessible anywhere you have a network connection. With Javelin, you’ll be able to:

• Add, edit, and delete records
• Add and manage your tasks
• Monitor changes of your team’s status using Relay and make comments
• Take action on workflow items

Watch this short YouTube video of our CEO Pankaj takes a spreadsheet, turns it into a LongJump app, then accesses it from his iPhone. To get you excited about Javelin, we are letting all customers use it free this summer until September 30, 2011. After that, Javelin access will be available at $4 per user per month for every user on your account.

You can access Javelin from m.longjump.com and downloadable native apps will be available soon.

Technorati Tags: mobile computing, mobile database, online database, PaaS, social computing

LongJump, a pioneer in platform-as-a-service (PaaS) and private cloud business applications, announced today that leading IT market research and advisory firm IDC (www.idc.com) named LongJump as one of five companies in a report published October 4th, 2010.

“We view IDC’s analysis of the advancements in application development and deployment platforms as proof that as more enterprises become comfortable with public and private cloud computing, the process of creating applications will be the next critical strategy to drive innovation and productivity,” says Pankaj Malviya, CEO of LongJump. “There are far too many software solutions that need to be built and trying to do it the traditional way is costly and high-maintenance.”

The complete press release is here on the company’s website.

Technorati Tags: application development, award, cloud computing, idc, Platform-as-a-Service

LongJump, a leading Platform-as-a-Service (PaaS) software provider, announced the availability of Version 7.0 of their application platform which adds a range of collaboration capabilities for Software-as-a-Service (SaaS) applications. This new release focuses on helping ISVs (independent software vendors), their developers, distributor and partner channels, and customers collaborate seamlessly with each other within the platform.

Says LongJump CEO Pankaj Malviya:

“SaaS technology vendors today must address the fact that web users all want to work better together. LongJump Version 7 provides a premier platform for addressing social networking, community building, and collaboration that naturally extends into enterprise business applications.”

You can read the entire press release here.

Technorati Tags: developers, isv, PaaS, saas, var

The LongJump platform made its debut on Gartner’s Magic Quadrant for Enterprise Applications Servers. Incidentally, we were one of only two PaaS-capable platforms to be featured, and the only one which could operate as a PaaS and on-premise. Pankaj Malviya, CEO and Founder of LongJump, had this to say:

“We believe LongJump’s placement in Gartner’s Magic Quadrant demonstrates that PaaS is emerging as a true alternative for enterprises in the application server market. Application platforms in the cloud are ideal for building and delivering innovative enterprise-class solutions that meet dynamic business requirements in record time. LongJump squarely addresses a sizable void for powerful, user-configurable, web-based business applications, without compromising the security and control businesses require.”

This realization by Gartner that PaaS must be included in the conversation when it comes to businesses looking at streamlining application development is something we’ve been talking about for awhile and appreciated.

You can view the press release here.

Technorati Tags: application development, application server, cloud computing, gartner, magic quadrant, PaaS, Platform-as-a-Service

According to Nancy Hammervik, senior vice president, events, Everything Channel:

“The XChange XCellence Awards winners are selected by top solution providers at each event and honor the vendors with the most exceptional products, programs and technologies. Congratulations to all of the winning companies. They have demonstrated that they deliver high-quality solutions and have many satisfied business partners.”

The award was accepted by Rick McEachern (left), Chairman and EVP at LongJump on Wednesday. The award was presented by Robert Nitrio, CEO of Ranvest Associates and an Advisory Board Member of the XChange Tech Innovators Conference.

Remarks Pankaj Malviya, CEO and founder of LongJump:

“We are delighted and honored to be named winner in the ‘most innovative technology’ category at Everything Channel’s XChange Tech Innovators Conference. The award reflects the appeal LongJump’s Cloud Application Platform has with VARs, MSPs, ISVs and solution providers, because they can quickly and successfully build their own SaaS offering to sell to their own customers and begin earning a new revenue stream in the cloud economy.”

You can read the complete press release here.

Technorati Tags: crn, everythingchannel, isv, msp, Robert Nitrio, var, xchange

GARTNER SYMPOSIUM/ITxpo, Orlando, FL, October 19, 2009 – LongJump, a leading provider of software that powers Platform-as-a-Service (PaaS), today announced a value added reseller (VAR) program for its LongJump Cloud Applications Platform from the Gartner Symposium/ITxpo. LongJump’s reseller program appeals to solution providers, Managed Service Providers (MSP), ISVs and VARs who want to take full advantage of opportunities in the Software-as-a-Service market, generate recurring subscription revenues and leverage LongJump as a platform for the delivery of ongoing custom products and new service offerings. LongJump’s program lets VARs leverage its powerful, multi-tenant cloud platform to launch their own branded SaaS business, build custom database-driven applications or customize LongJump’s existing CRM offering to meet their clients’ specific needs.

In the face of adverse market conditions, businesses are holding back on big ticket IT consulting projects, forcing VARs and solution providers to shift strategies and focus on smaller IT projects. Now is the time for resellers, solution providers and MSPs to diversify their customer offerings by offering SaaS solutions. Forrester estimates by 2016 70% of all SaaS business applications will be built on a PaaS platform, and that the PaaS market will grow to more than $15 billion in 8 years. For software vendors considering adopting SaaS in the short-term, Forrester recommends leveraging an existing PaaS offering to mitigate losing more time-to-market.

LongJump’s VAR program allows VARs to profitably create solutions for large and small projects and offer those solutions to clients on a subscription basis. Leveraging the company’s PaaS provides a way for VARs to directly participate in a SaaS business model by facilitating rapid application development to fulfill clients’ long tail of IT projects, while also creating new recurring revenue streams to help their own bottom line.

“The LongJump VAR program is designed to give resellers and solution providers a profitable and fast way to tap into new cloud revenue streams,” stated Pankaj Malviya, founder and CEO of LongJump. “We are providing our reseller partners with ready-to-use applications and a flexible PaaS solution to capitalize on for ongoing customer application opportunities.”

Program Features Keep Partners in the Driver Seat

LongJump’s VAR program provides real financial advantages to resellers by 1) delivering recurring revenue streams, 2) ensuring that they own the entire customer relationship, and 3) providing a platform for the delivery of additional business process consulting and automation. The program includes:

• Your Business, Your Branding: VARs can offer their own branded solutions to their customers.
• No Program Fees: VARs can quickly get started by offering SaaS products to their customers.
• Recurring Revenues: VARs earn recurring revenue based on the pricing they set for their customers. Wholesale service price is NOT a percentage of revenue.
• No Hardware or Software to License: LongJump’s multi-tenant platform is fully hosted, eliminating the need for expensive infrastructure and operations costs.
• VAR Customer Control: The reseller will always be the customer’s point of contact. Resellers manage billing and support so that customers are not faced with the hassle of having to deal with different vendors, contracts, etc
• Platform and Product Training: LongJump will provide free training for resellers to certify them on the platform and help them understand how to create and customize client solutions.
• Technical Sales Support: For sales situations where technical expertise can help close a contract, LongJump will work with the reseller as a member of their team to provide answers to customers.
• Sales and Marketing Materials: Partners will be supplied with relevant sales and marketing materials that can be customized, including datasheets, white papers and other documentation about LongJump.

Partners Achieve Success with LongJump

LongJump already counts a number of VARs participating in its program. For example:

• Carlsbad, CA-based Ximix does business with a diverse portfolio of companies in healthcare, military and defense, manufacturing, real estate and financial services and leverages LongJump’s platform having built hundreds of custom applications for HR, billing, employee management, etc. Rob Brown, a Ximix cloud evangelist and consultant, commented, “Good information management is about reducing complexity and PaaS eliminates having to manage a large ecosystem of SaaS vendors. For many organizations, we avoid the cost creep that is associated with more established vendors like Salesforce by developing on LongJump’s PaaS offering, but its real value is its application-agnostic framework which enables delivery of any transactional database-driven application extremely quickly. This means as our clients grow and require changes to their application portfolio, the apps that we prototype and build on LongJump can be extended and reused or translated into new apps on-the-fly — drastically tipping the economy of scale in our favor.”
• Atlanta, GA-based Emery Creek Solutions joined the company’s VAR program to take advantage of customizing its CRM to maximize customer opportunities. “LongJump’s CRM was easy for us to get up and running and customize. It is the most comprehensive CRM product I’ve used,” said Tim Frey, partner at Emery Creek Solutions. “With LongJump, we have been able to integrate our customer information and automate our sales processes, allowing our team to work quickly and more efficiently.”

Pricing and Availability

LongJump delivers enormous value to the channel. LongJump applications and PaaS platform have all the capabilities required for enterprise adoption and is comparable with other PaaS platforms that charge customers from $65 to $200 per user/per month. However, LongJump’s aggressive channel pricing creates a terrific opportunity to channel resellers to start offering branded SaaS solutions to generate recurring revenues.

The LongJump VAR program is available now starting at $15/user/month and includes LongJump’s pre-built and custom applications. Resellers can set the end user pricing.

Technorati Tags: cloud computing, forrester, gartner, isv, itxpo, msp, referral, reseller, Sales and CRM, var

Pankaj Malviya Examines How Enterprises and ISVs Can Capitalize on Private Clouds for Their SaaS Applications

LongJump, a leading provider of software that powers Platform-as-a-Service (PaaS), today announced that Pankaj Malviya, founder and CEO of LongJump, will be speaking on emerging cloud computing options for business at IDG CloudWorld™ in a session titled, “Salvation in the Private Cloud: Platforms at Your Service.” The session will be held on Wednesday, August 12, from 3:00 -3:45 p.m. at IDG’s CloudWorld conference held at Moscone Center West in San Francisco.

Malviya will examine the growing trend and appeal of “private clouds,” and looks at the advantages of a Platform-as-a-Service (PaaS) solution used to develop and deliver web-based applications internally within the company’s own servers and behind its own firewall or on another preferred IaaS environment, such as Amazon EC2. For ISVs, private clouds and PaaS position them to offer new business models from a multi-tenant platform that lets them create SaaS applications faster and reduce development costs.

Forrester estimates the PaaS market will grow over eight years to $15.2 billion.  And Gartner predicts the future of corporate IT is in private clouds.  Gartner vice president and distinguished analyst Thomas Bittman recently advocated that embracing private clouds not only enables corporate IT the benefits of clouds within the enterprise, but also the flexibility to use public cloud computing services as soon as they mature.

“The flexibility and utility of cloud computing won’t be leveraged by businesses until security and control is addressed. LongJump is one of the only proven PaaS providers that is successfully meeting the needs of enterprises and ISVs by enabling the development of world class SaaS applications within the public and private clouds,” noted Pankaj Malviya.

Malviya is a serial entrepreneur with over 15 years experience in enterprise software design, development, and implementation for Fortune 500 companies. In 2006, Malviya founded LongJump as an early cloud player that maintains the position of giving companies control of where their applications are hosted. Some industry experts have noted that LongJump’s highly portable approach is aimed at delivering the “Holy Grail” of cloud computing and even calling the platform “Force.com in a box.”  Notably, Gartner recently named LongJump as the only cloud application platform to earn its “Cool Vendor” designation.

CloudWorld will provide a comprehensive look at this emerging technology that is becoming increasingly important to the enterprise for its cost savings, scalability and agile functionality. For more information on the conference, interested parties can visit: www.cloudworldexpo.com.

About LongJump
Based in Sunnyvale, California, LongJump is a service of Relationals Inc., a privately-held, proven provider of on-demand CRM and SFA business applications to more than 400 enterprise companies. LongJump’s Platform-as-a-Service (PaaS) and catalog of highly customizable, business applications help companies reduce the time and cost of developing and delivering data-driven applications. Its business building blocks let developers and corporate IT teams gain significant time-to-value, since they can bypass the need to repeatedly recreate common business processes and functions. LongJump is the first platform-as-a-service provider to bring robust customization, integration, and powerful functionality to businesses of all sizes, enabling them to quickly design, implement and do further customization in an easy, affordable way.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Technorati Tags: cloud computing, forrester, gartner, isv, on-premise, PaaS, pl, Platform-as-a-Service, private cloud

Our latest LongJump release (version 6.2) has hit the cloud with something desperately needed in today’s business application space: Flexibility and Visibility. Flexibility in the way that information is displayed and visibility into a deeper set of information and analysis. Many of today’s cloud applications come out of the gate serving a basic set of functions in a basic way. Rarely can the interface adapt to suit the needs of a wide array of users, and few can match LongJump’s depth in terms of features, scalability, and adaptability.

Over the course of the next week, we’re going to take in-depth looks at some of the big features that have been added like Digital Signatures, New Form Layouts, Object Inheritance, RSS/Atom Feed Report Publishing, and Data Snapshots.

Until then, be sure to check out our feature tour and the press release.

Technorati Tags: atom feed, cloud applications, digital signature, form processing, rss feed, snapshot data

LongJump today announced that The David Allen Company, renowned experts in personal and organizational productivity, including David Allen’s decade-long bestseller Getting Things Done and the more recent Making It All Work books as well as many public and private coaching session and seminars, has selected LongJump’s Business Applications Platform to manage its business development and resource management operations for the company.

Before we made our selection, we evaluated several vendors, including some well-known competitors to LongJump.  We felt that not only did LongJump go the extra mile to understand our unique business needs, but they also provided the most flexible application platform to address the complex business needs of an entrepreneurial company with global mindshare.  The functionality of their offering helped us realize the vision of how to optimize our business processes over time. We’re looking forward to a long and successful relationship with LongJump.
- Robert Peake, CIO of The David Allen Company

You can read the complete press release here.

Technorati Tags: custom applications, david allen, getting things done, gtd, PaaS, situational applications

If you happen to be in Vegas in the coming weeks, you may want to stop by Mandalay Bay where our very own CEO Pankaj Malviya is taking part in a discussion panel at Interop Las Vegas on May 19th @ 2:45PM. The session is being hosted by Jeffery Kaplan, Founder and Managing Director at THINKstrategies. Jeffery has also covered LongJump before in a recent article. According to organizers, the panel shall discuss:

Hosted applications vary from the specific to the adaptable. At one end of the spectrum are websites with one purpose; at the other, open platforms that let you build your own applications. Navigating the landscape of on-demand applications can be a challenge — should you choose one comprehensive application suite, or best-of-breed portals? Do you need off-the-shelf functionality, or limitless flexibility? This session presents a taxonomy of on-demand applications so you can choose what works for your business.

Also participating in the discussion are:

Technorati Tags: interop, jeffrey kaplan, on-demand, PaaS, saas

Sunnyvale, CA, Tuesday, March 31, 2009 – LongJump, a leading provider of software that powers Platform-as-a-Service (PaaS), today unveiled that its LongJump Business Applications Platform can be licensed for use within an enterprise’s data center or licensed by independent software vendors to build and host their own high performance, scalable, multi-tenant Software as a Service (SaaS) applications.

The LongJump Business Application Platform will appeal to two market segments seeking more control and faster time to market benefits. The first will be enterprises that want the capabilities of a PaaS for custom application development but require more control of the data, such as those dealing with government and civil agencies, financial and compliance processes, and health and patient related information. The other is Independent Software Vendors and Service Providers that want to launch new, branded SaaS offerings but realize that developing a comprehensive, multi-tenant platform can be cost prohibitive and limits how quickly they can get to market and generate revenues.

The Emergence of the Private Cloud

Corporate IT has long sought a quick way to visually assemble information management applications for their divisional users. One catalyst is the acute recession that has forced many companies to slash budgets and require IT to cut costs and increase efficiencies within their departments and data centers. LongJump’s Business Application Platform approach improves corporate IT productivity by helping them build a “private cloud” that provides a common foundation for building custom applications which run securely behind their own firewall. LongJump also provides a unified interface, integrates with business data and systems, creates dynamic transactional applications, and easily handles the complex relational information architectures.

According to David Cearley, VP and Gartner fellow in Gartner’s Web and Cloud Computing service, “Just as in the early days of the Internet, the cloud definition is best-suited to include a public cloud (external, like the Internet) and private clouds (internal, like intranets). Private clouds will be used by companies that do not want to have their IT-related services available to external customers but that do want to leverage the delivery and acquisition model the cloud enables.”

With its new offering, LongJump delivers the most flexible alternative for corporate IT looking to leverage all the benefits of rapidly building applications in cloud platform as a service, but within their own premises. In highly regulated industries such as healthcare or finance, information security and compliance are paramount and keeping local control of their information is an absolute necessity.

“Our business is about using our financial expertise to deliver a great customer experience,” says Dan Yoder, Chief Operating Officer at NES Financial. “Technology is an important part of our business model; it’s an enabler for service delivery. However, because of the nature of the transactions we handle, it’s important that NES Financial have control of the platform and information. It makes sense for us to implement a comprehensive applications platform approach for bringing new financial services to market by leveraging the best technology platform we could find that would help us do that. We found LongJump to be that solution.”

A Multi-tenancy Platform for ISVs and Service Providers

Even companies that offer hosted applications today realize that the ever increasing requirements to add more features and platform capabilities stretches their organization by increasing costs, demands for specialized IT developers, and risk as complexity rises. ISVs and Service Providers know that SaaS offerings represent a great revenue growth opportunity for them but they need to accelerate their time to market with their solution, preserve their branding and user experience uniqueness and differentiation, and reduce costs of delivery so they can maximize profitably.

To many ISVs, assigning their customer to a third-party PaaS provider presents too much risk, especially when they become subject to the PaaS providers’ delivery services. ISVs need to control the service delivery – where they host the platform, manage the service levels they deliver, and enforce their own operational policies for their customers. They also want to have more control over how they price their service offering – as high or as low as their business deems appropriate. They want to remain the customer’s main contact for the service offering – from end to end.

“Before we made our selection, we evaluated several CRM vendors, including some well-known competitors to LongJump. We felt that not only did LongJump go the extra mile to understand our unique business needs, but they also provided the most flexible application framework platform to address the complex business needs of an entrepreneurial company with global mindshare,” stated Robert Peake, Chief Information Officer, of The David Allen Company. “The functionality of their offering helped us realize the vision of how to optimize our business processes over time. We’re looking forward to a long and successful relationship with LongJump.”

LongJump’s Proven Platform Removes Hurdles and Delivers Full Control

Enterprise and ISVs now have control and have a choice to take a proven application platform and install it internally, within their corporate firewall or private cloud, without worrying about compliance, security, or confidentially issues.

• Control of Delivery Options: The LongJump Business Applications Platform gives businesses multiple deployment options to choose from in deciding how and where they want their platform to run. So whether Hosted, On-Premise, or run by LongJump’s professional Managed Services, businesses ¾not the platform vendor¾ now have full control of their customers, data, and applications, while avoiding vendor-driven policies, updates, changes and lock-in. Companies have broad flexibility to decide how to deploy their licensed LongJump platform; they could opt to deploy a private, behind-the-firewall instance, or use a virtualized hosting provider like Amazon EC2. Companies can choose to outsource infrastructure or use existing internal infrastructure.
• Control of Multi-Tenancy: It’s critical to any SaaS offering that the underlying data model supports multi-tenancy. This is the architecture that virtually partitions each account to serve multiple customers from a single shared instance of an application while enabling every account can have its own personalized experience. LongJump’s patent-pending, multi-tenancy Business Application Platform provides businesses with several multi-tenancy configurations to meet their varying requirements, including: Multi-Tenant/Single Database, Multi-Tenant/Multiple Database, and Mixed-Tenancy, supporting both models simultaneously.
• Control of Application Portability: More than ever, businesses require flexibility and options because business conditions can change overnight. What made sense to host in the cloud at one time might need to be hosted in another environment in the future. With LongJump, the applications businesses create are portable; hey can be developed in the cloud and moved to another LongJump deployment in one’s datacenter or with another hosting provider. Businesses can benefit from multiple delivery options because the application structure, rules workflows, views, dashboards – everything that makes an application unique – can be packaged and moved.
• Control of Release Management: Even though PaaS is novel, the way companies develop software is not. For compliance, quality and control reasons, companies follow the industry standard develop, test and release methodology. The LongJump Business Application Platform enables companies to create development, staging and production instances, and assign different development roles to each instance. Software releases are packaged and released to each instance until it has been approved for production release. This removes a barrier to software development inside the enterprise and enables development teams to productively work the way they always have. Corporate IT can also have a certified catalog of applications that are available for internal users to subscribe and use. LongJump’s flexible deployment also enables businesses to selectively update their clients to new applications, rather than forcing all clients to move at once to new software.
• Control of Branding: Service Providers or ISVs that license LongJump can fully customize the user interface to maintain their branding and user experience. With full branding control Service Providers and ISVs know that from the moment a customer logs in to when they log off, they will see only their company’s branding creating.

“Until now, companies have not had a PaaS solution that gives them the full control over how and where they choose to run their applications, data and customer information. Our new Business Applications Platform was designed to address the requirements that our customers and prospects were asking for, and we’re very pleased that LongJump has stepped up to the plate to fill a void in the market,” noted Pankaj Malviya, founder and CEO of LongJump.

Pricing and Availability

The LongJump Business Application Platform is available now for Licensing by Enterprises, Software developers and Service Providers. Call 800.886.9028 for pricing details based on system configuration options.

Technorati Tags: application development, cloud computing, david allen, david cearley, gartner, isv, multitenancy, private cloud, saas

ORLANDO, FL, GARTNER SYMPOSIUM/ITxpo CONFERENCE, Monday, October 13, 2008 – LongJump, a leading Application Platform-as-a-Service (PaaS) provider, unveiled a new release of its platform with features and functionality aimed specifically to meet requirements of corporate enterprises. LongJump already enables corporate IT to fully implement the LongJump platform, with its built-in application creation, workflow and customization, and data analysis capabilities ? all without the added infrastructure costs or data center overhead. In addition, LongJump’s new release provides sophisticated, actionable trending analysis, email-based workflow interaction, sandboxing for improved management of the testing and deployment process, and mobile access to applications. LongJump will be located at booth #510.

“Until now, Global 2000 organizations have struggled with delivering and maintaining dozens of applications and data silos,” noted Pankaj Malviya, LongJump’s founder and CEO. “The core value of PaaS is to enable companies to create multiple, interconnected applications to serve all of their operational teams on a common, integrated platform. We’re pleased to deliver LongJump’s latest platform release that squarely supports key requirements of our corporate enterprise customers.”

PaaS = SaaS-based Application Development

Resource-taxed enterprises are increasingly moving to take advantage of the ease and flexibility that PaaS and SaaS solutions offer; however, IT still has concerns, and one of the most pressing is around the robustness of these platforms.

A September 2008 Gartner report titled, “Control Personnel Costs to Reduce Your Application Support Budget,” notes the following: “IT Key Metrics Data shows that approximately 38% of the IT budget is directly attributable to applications that support the business operations, including financial management and ERP, corporate performance management (CPM), SCM and CRM applications.”

Enterprise IT requires ways to reduce costs, development time, quality testing, delivering and maintaining application infrastructure, as well as increasing reusability of application components to streamline delivery and support. With Platform-as-a-Service, enterprise IT can build more applications on the same platform, and the economies of scale will take effect to dramatically lowering the costs of all subsequent application initiatives.

Since its inception, LongJump has delivered its enterprise-grade applications platform with a focus on eliminating obstacles that keep established companies from adopting PaaS on a wide-scale basis, such as proprietary scripting, proprietary languages, availability, and reintroducing new information silos.

With its ability to scale quickly, leverage existing data natively across different applications, and extend its platform with industry standard, Java-based tools, LongJump’s platform already addressed many of these enterprise concerns. This new release introduces an additional layer of functionality that enterprises rely on, including greater interoperability, enhancing security, and extending reporting to support audit and compliance requirements.

Key enhancements to LongJump’s new platform include:

• Business Process Automation:
  • Email-based Workflow Approvals: Lets users trigger workflow activities using any email device
• SOA Integration:
  • Compliance of common SOAP-encoding standards such as WSDL / WS-I: Integrates seamlessly
    with other systems or SOAs
• Application Release Process and Compliance:
  • Sandboxing: Enables a company to create a separate instance of LongJump in order to test applications before deploying them into a production environment. This gives enterprises consistent control to test applications in advance of rolling out updates in a more manageable and secure way to support regulatory and business process requirements.
• Mobile Access:
  • Mobile Access: Provides WAP-based wireless access for BlackBerry, iPhone and other webenabled mobile phones and devices
• Security Enhancements:
  • LDAP server integration and authentication: Enables integration into Single Sign-On enterprise environments
  • Additional Security Login Controls: Ensures login identity based on computer MAC addresses and personal security questions
  • Visibility Controls: Supports an added layer of control for certain data fields for securing specific information
• Enhanced Reporting:
  • Historical Data Tracking: Tracks history of data in specific fields for trending and analysis
  • Additional Reporting: Provides improved user reporting and auditing to support compliance
    requirement

The company’s announcement comes on the heels of its LongJump Development Suite announcement for developers eager to exploit SaaS-based application development and delivery.

About LongJump

Based in Sunnyvale, California, LongJump is a service of Relationals Inc., a privately-held, proven provider of on-demand CRM and SFA business applications to more than 150 enterprise companies. LongJump’s Platform-as-a-Service (PaaS) and catalog of highly customizable, business applications help companies reduces the time and cost of developing and delivering data-driven applications. Its business building blocks let developers and corporate IT teams gain significant time-to-value, since they can bypass the need to repeatedly recreate common business processes and functions. LongJump is the first platform-as-a-service provider to bring robust customization, integration, and powerful functionality to businesses of all sizes, enabling them to quickly design, implement and do further customization in an easy, affordable way. For more information, visit www.longjump.com or call 800.886.9028.

Technorati Tags: enterprise, gartner, itxpo, PaaS, Platform-as-a-Service

Sunnyvale, CA, Monday, September 22, 2008 – LongJump, a leading Platform-as-a-Service (PaaS) provider, today unveiled its LongJump Development Suite for developers eager to exploit the business opportunities and advantages of Internet-based application development and delivery. LongJump’s developer suite reflects the growing interest in cloud computing, which Gartner named one of the top ten strategic technologies for 2008, noting that web platforms are emerging to provide service-based access to infrastructure services, information, applications, and business processes through cloud computing environments. Merrill Lynch predicts that within the next five years, the annual global market for cloud computing will swell to $95 billion.

While LongJump has already enabled businesses to harness a feature-rich platform to rapidly prototype and run multiple new applications without coding, this new offering provides advanced capabilities for developers with a Java-based set of tools to develop applications at the code level, allowing almost limitless enhancements and extensibility — all within a PaaS environment.

“Platform-as-a-Service is not only real; it is inevitable. For LongJump, capturing the hearts of developers and businesses alike means incorporating industry standard tools, building a full-featured enterprise-level platform, and reducing the time it takes to complete application projects,” stated Pankaj Malviya, LongJump’s founder and CEO. “LongJump’s PaaS offering brings a unique approach to eliminating the costs, complexity and repetition inherent in developing and deploying business applications.”

Platform-as-a-Service Emerging as Cost-Effective Cloud Computing

Traditionally, businesses that needed flexible applications would need to buy, build, and maintain a complex architecture of servers, databases, application frameworks and solution design. The PaaS model provides developers and enterprise IT teams with a more cost-effective way to extend or build custom applications. With LongJump, businesses can benefit from significant “time-to-value” and ongoing adaptability since they can bypass the need to recreate common business data models, processes and functions. That, coupled with an on-demand, web-based platform, makes PaaS the ideal platform for a range of business critical applications and situational applications that often exceed the budgets and commitment businesses can provide.

Standards-Based Approach Shortens Time to Market

Unlike most PaaS providers offering platforms that rely on proprietary code and languages to build hosted applications in the cloud, LongJump has opted for a standards-based approach by leveraging a Java-based development environment complete with a plug-in to the Eclipse IDE (Integrated Development Environment), used by 69% of Java developers, according to BZ Research. 

“Many have tried to distill the definition of PaaS to its most essential elements, but nearly everyone emphasizes flexibility and customizability relative to SaaS and ease of deployment relative to custom-built software. End-users prize SaaS applications for their universal accessibility, high degree of reliability and convenient pricing. These applications, however, are still packaged functions at their core and cannot always be fully customized for an enterprise’s internal purposes. PaaS products attempt to win on customizability by providing users with a hosted palette of components that can be assembled as needed into business applications.” noted enterprise software analyst Vishwanath Venugopalan, of The 451 Group, a technology industry analyst firm, in a recent report. “Relative to custom software built and deployed in-house, PaaS offerings attract user interest for ease of deployment and reduced time to market.”

LongJump’s PaaS offering enables the use of customizable, reusable application “Building Blocks” including objects, scripts, component extensions, business logic, data policies, and workflows that greatly improve the speed of application development and sharing of data across applications. Once data models and processes are created by either clicking or coding, these building blocks can be reused across the platform to serve a variety of business needs. For example, a single contract object and its records can be created and reused by business teams such as sales, business development, compliance, legal, and finance by simply modifying data policies and workflows.

The new LongJump Development Suite includes a visual browser-based UI for data and process modeling as well as advanced coding and scripting features for developers who are familiar with Java, so they can enhance and extend applications or completely create new data models and processes from scratch. Additionally, LongJump provides a set of web service integration points using SOAP and RESTful APIs to seamlessly connect to external systems or platforms. When LongJump Objects are extended, those fields are immediately available for integration with SOAP and REST APIs, workflow processes, and the built-in report creation wizard. 

Key features in LongJump’s Development Suite include:

Industry Standard Tools and Plug-Ins

• All coding is done in Java, JSP and HTML-based code
• AJAX library and data model definitions and usage enable developers to reuse existing LongJump functions and UI
• Plug-in available for Eclipse IDE

Extensive Customization to Business Building Blocks

• Custom actionable data definitions provide the ability to manipulate data as needed or launch custom processes
• Custom component definitions provide the ability to define reusable components
• Custom Java class definitions enable defining and reusing classes across the platform
• Custom page definitions make completely unique UI experiences available to use within internal web tabs and via custom actions

Simple Object Access Protocol (SOAP) and RESTful Web Services

• APIs support both SOAP message responses over HTTP/HTTPS and custom Java-bean scripting
• APIs can trigger workflow processes using SOAP and RESTful web services
• Inbound and outbound SOAP messaging support to connect to external systems
• Update of existing RESTful web services API for data integration with external systems

Free to Existing Customers / Free Trial Usage Available

The LongJump Development Suite is available immediately and is a free upgrade for existing users of the platform. LongJump is currently offering a free 30-day evaluation here: www.longjump.com/devsuite.

About LongJump

Based in Sunnyvale, California, LongJump is a service of Relationals Inc., a privately-held, proven provider of on-demand CRM and SFA business applications to more than 150 enterprise companies. LongJump’s Platform-as-a-Service (PaaS) and catalog of highly customizable, business applications help companies reduces the time and cost of developing and delivering data-driven applications. Its business building blocks let developers and corporate IT teams gain significant time-to-value, since they can bypass the need to repeatedly recreate common business processes and functions. LongJump is the first platform-as-a-service provider to bring robust customization, integration, and powerful functionality to businesses of all sizes, enabling them to quickly design, implement and do further customization in an easy, affordable way. For more information, visit www.longjump.com or call 800.886.9028.

Editor’s Note: The 451 Group’s report, “Built to order: what’s next for the platform-as-a-service market?” referenced above, is an independently-produced report that was neither sponsored by nor otherwise funded directly by LongJump. The report and its contents are the sole property of The 451 Group, copyright 2008, and are reproduced here by permission. The report is available at www.the451group.com.

Technorati Tags: cloud computing, developers, eclipse plug-in, java, PaaS, Platform-as-a-Service, rest, soap, the 451 group

Company Appoints Vice President of Business Development to Lead Newly Unveiled Partner Program and Drive Channel Strategy

Sunnyvale, CA May 19, 2008 — LongJump, a platform for highly customizable, interconnected on-demand business applications, announced today that it has appointed Jay Noble as its new Vice President of Business Development. Noble brings with him more than 20 years of enterprise-level consulting and implementation experience as well as a solid track record of sales and marketing successes, overseeing CRM-focused project implementations and teams. In his new role, Noble will spearhead the company’s sales and partner channel strategy.

Noble’s appointment follows closely on LongJump’s recently unveiled Jumpstart Partner Program, which was developed for resellers who want to leverage a true enterprise-grade, multi-tenant, Software-as-a-Service (SaaS) platform and deliver database-driven custom applications that meet their customers’ needs. The program provides partners with an exceptionally attractive incremental revenue channel where they can monetize LongJump’s application platform with their own premium services, while benefiting from LongJump’s support of lead generation campaigns, business opportunity referrals, and generous multi-year commission plans.

“Until now, there has not been a SaaS provider that has developed a compelling channel proposition for partners, which is absolutely essential to bring SaaS to more businesses,” noted LongJump’s founder and CEO, Pankaj Malviya. “Jay’s experience and success on the reseller side provides LongJump with an important perspective into what the VAR and developer partners need from SaaS vendors to expand their revenue opportunities.”

Noble has a wealth of knowledge in sales, marketing, and customer support, and has led numerous implementations of enterprise CRM software at global companies, including Apple, Sybase and Hawaiian Telecom. Prior to joining LongJump, Noble served as President of North American Operations for saaspoint, a leading Salesforce.com implementation partner, where he helped deliver several major projects at Fortune 1,000 companies. Previously, Noble spent four years as a top senior manager and CRM practice leader at BearingPoint. In this role, Noble spearheaded several multi-million dollar systems integration projects within Fortune 500 companies and was a key member of the PeopleSoft and Salesforce.com alliance teams.

“LongJump’s on-demand platform is trailblazing how enterprises of all sizes can collaborate, manage information, and simplify business process optimization,” stated Noble. “The LongJump team demonstrates a focus and commitment to truly help our channel partners maximize their revenue potential with LongJump’s suite of interconnected applications.”

Noble holds a Bachelor’s degree in Management from Oral Roberts University. He currently resides in San Jose, California.

Technorati Tags: customer relationship management, on-demand, PaaS, saas, Sales and CRM

SAN FRANCISCO, CA, Friday, April 25, 2008 – Today at the Web 2.0 Conference and Expo, LongJump, a provider of highly customizable, interconnected on-demand business applications, unveiled a “Jumpstart Partner” reseller program.  The new program serves the requirements of resellers, developers, and consultants with either a vertical market focus or a functional business area focus, such as CRM or HR. LongJump helps partners implement their technical expertise and best practices and provide customized consulting services and training to businesses.

LongJump’s Jumpstart Partner Program is ideal for resellers who want to leverage a true multi-tenant, Software-as-a-Service (SaaS) platform and deliver custom database-driven applications that meet their customers’ needs.  The program was designed to provide partners with an exceptionally attractive incremental revenue channel where they can monetize LongJump’s platform with their own premium services.

“To stay on the leading edge, resellers want to participate in the growing SaaS market. Therefore, LongJump plans to invest aggressively in our partners through lead generation campaigns, business opportunity referrals and generous multi-year commission plans. We believe that resellers will find LongJump a true partner in growing their business and maximizing revenue-building opportunities,” noted Pankaj Malviya, LongJump’s CEO.

Although SaaS-based solutions are growing in popularity, resellers who have customarily delivered on-premise solutions have looked to leverage the ease of delivery of SaaS but still maintain a strong connection with their customers and provide premium services. With its new program, LongJump will maintain the customer relationship merely from a technology perspective, but the day-to-day relationship with the customer will be owned by each partner.  LongJump’s robust enterprise-grade feature set and uniquely affordable price point also gives partners the opportunity to upsell their services across the entire organization.

The Jumpstart Partner Program has two participation tiers: a Silver Medalist and a premier Gold Medalist level.  Certified partners benefit by having more leads directed to them by LongJump.  There is a one-time program fee for certification, but to kick-start its program, LongJump will waive the program fee for the first 20 partners who sign up at the Gold Medalist level.

As part of its Jumpstart Partner Program, LongJump will provide comprehensive sales tools and materials, sales support for complex deals, lead generation and qualification programs, training and certification designed to rapidly prepare partners to build applications and provide custom implementation services to their existing customers or new ones.  LongJump also plans to participate in co-marketing initiatives with Gold Medalist partners.

For parties interested in signing up, they can visit http://www.longjump.com/partners/partnership-contact.htm.

Workflows themselves are nothing new. Six Sigma, Total Quality Management, Business process reengineering, and Lean systems have all focused on some aspects of workflow management and improvement. By establishing and standardizing best practices, many organizations have streamlined the physical aspects of operational tasks.

But more often than not, the software tools to move that information across the organization (such as forms, faxes, emails and even intranets) have not kept up, involving additional complexity, consultation, and process-slowing human error. Systems that are built are often customized to such a point that changing them would cost businesses considerable time and expense. And in most cases, workflows are only built for the most important activities rather than the most common.

LongJump today introduces a graphical Workflow Designer to help businesses map out their data-driven, repeatable processes and route actions across an organization, enabling consistent best practices and streamlining delivery cycles. With the easy-to-use, web-based Workflow Designer, users sharing data and activities in LongJump are empowered to improve operational efficiency and quality and information flow.

With a simplified workflow metaphor, yet with extensive capabilities to support to virtually any business process, both simple and compless processes can be automated and routed throughout an organization. Everything from vacation and expense approvals to hiring processes to creative production projects, to service delivery can be mapped out in LongJump, its data stored, information and actions routed to key constituents, and its status maintained.

To learn more about how to create workflows using LongJump, click here for the feature guide.