LongJump Extends its Platform-as-a-Service Reach into Global IT and Telecom Industries using Jamcracker’s On-Demand Ecosystem

SAN FRANCISCO, CA, Friday, April 25, 2008 — Today at the Web 2.0 Conference and Expo, LongJump, a platform for highly customizable, interconnected on-demand business applications, announced a partnership with Jamcracker, the on-demand services delivery company.  As part of the partnership agreement, LongJump will offer its suite of on-demand applications through the Jamcracker Services Delivery Network (JSDN).  LongJump’s applications will be available to Jamcracker’s global ecosystem of IT and communication service providers, resellers and consultants, who can quickly provision the on-demand applications as a value-added service to their small- and medium-sized business (SMB) customers. 

As part of LongJump’s distribution strategy, Jamcracker will expand LongJump’s awareness and reach internationally to telecom providers and the service provider channels that are increasingly seeking turnkey SaaS solutions to offer to their existing SMB customer base.  SMBs accounted for about one-third of the approximately $12.7 billion spent by North American and according to Saugatuck Technology, a Westport, Conn.-based research firm, SMB adoption of SaaS applications rose from 9% in 2006 to 27% in 2007.

“We are pleased to add the LongJump SaaS development platform and its suite of value added business applications to the Jamcracker Service Delivery Network,” said Steve Crawford, vice president of marketing at Jamcracker.  “LongJump provides the most commonly requested sales and marketing applications, is highly customizable, and can scale as a business grows.  It is a welcome addition to our ecosystem of on-demand services.”

“Jamcracker’s growing on-demand distribution network is at the forefront of SaaS service delivery,” noted Pankaj Malviya, LongJump’s founder and CEO.  “This partnership places LongJump prominently within SaaS marketplaces and brings the LongJump platform and applications within reach of more business everywhere. Using LongJump, businesses and teams can share information, collaborating more efficiently and productively leading to increased revenues.”

LongJump’s suite of interconnected applications span core business functions, which provide better integration and similar functionality to larger application providers but at a more affordable price while still having the ability to scale as a business grows. Most recently, LongJump has extended its suite with powerful components such as the industry’s first cloud Database-as-a-Service (DaaS) and Workflow-as-a Service capabilities.  Workflow automation is important to business because organizing and sequencing how work gets done can accelerate communication and collaboration between team members, across company departments and between suppliers and partners.  Up until now, this powerful type of functionality has been previously cost prohibitive to establish, deploy, and maintain.

About Jamcracker
The Jamcracker Services Delivery Network enables Telcos, Internet Service Providers, VARs, MSPs and SaaS vendors to profitably deliver on-demand services to businesses of all sizes. Founded in 1999 by K.B. “Chandra” Chandrasekhar, the founder of Exodus Communications and chairman of e4e Services and Aztec Software, Jamcracker’s mission is to enable on-demand service delivery on a global scale.  Jamcracker is a privately held company with headquarters in Santa Clara, California, and offices in Bangalore, India. For more information, visit www.jamcracker.com.

The Campaign Manager has been available for about two weeks and has been very well received by the LongJump user community. With the holiday season around the corner, it may be a great time to use your 250 free campaign emails to send your customers your well wishes for a prosperous new year — or just close out the year with a bang.

Here are some pointers for first-time email marketers:

• Don’t just use emails to sell - People get tons of emails everyday, so the best message may not be a call to buy. Instead, consider focusing on how people can learn new approaches to reach their goals from your point of view. Content is king.
• Don’t go crazy with HTML or graphics - A few tasteful graphics can help your message, but too many can be a hindrance or worse, look like an ad. Make sure your emails are friendly to even those without web-based email readers.
• Personalize your message - LongJump lets you mail merge data directly into your email templates so you can provide a consistent, personal message to your contacts. You can add fields into your templates using the Template wizard or within your text.
• Give them more info - Some LongJump users are avoiding email attachments, which can be bulky and hard to manage, by sending documents using the Documents folder. By making a file “Publicly Available,” they are embedding a web link into their email that lets people download the file directly. They can also track if the customer clicked on the link.
• Follow-up on clicks - Because LongJump lets you automatically assign a callback task to a member of your team whenever your email campaigns are click or opened, you can create a one-to-one experience and close the loop. Have your team open with “I saw that you had downloaded our flyer and wanted to know if you had any additional questions.”

Getting Started with the Campaign Manager
If you are new to the Campaign Manger, click here to install it.

LongJump is sponsoring the Office 2.0 Conference in San Francisco on September 5-7th, 2007. It’s another great opportunity to meet members of the LongJump team, see previews of the LongJump service.

PLUS the organizers have a great bonus for attending: You get a free Apple iPhone! (if you have one already or don’t have an AT&T phone plan, you can opt for a Sony Playstation 3).

So forget the foam toys, T-shirts, pens, and other tchotchkes.