But there is clear trend towards SaaS and the Public Cloud, especially when businesses require higher productivity for less investment as we move to all things digital and accessible.

From where LongJump sits, we do see Private Clouds still being necessary. That’s why we do have an option for ISVs and partner businesses to fully install our entire platform and host it themselves. There is just some information you can’t put into distribution that even hint at a security compromise, whether it is sensitive financial information, intellectual property, health records, or legal information.

Obviously the attraction of Public Cloud solutions is clear:

• No IT commitment or investment
• Highly scalable and encourages growth
• Recurring revenue
• Remote management

In the end, the question for VARs, MSPs, and solution providers is: “What will my customers be willing to do to save some serious money?”

If you have both, find a partner who can do both.

Technorati Tags: cloud computing, crn, hosted software, isv, msp, private cloud, public cloud, saas, var

ChannelWeb has recognized LongJump as one of the 20 Coolest Cloud Companies, positioning it with the likes of Amazon EC2, Google App Engine and Microsoft’s Windows Azure platform. This comes on the heels of last week’s naming of LongJump CEO Pankaj Malviya to their list of Top 25 Technology Thought Leaders. As indicated by ChannelWeb,

“LongJump is actively rounding up ISVs to brand and host their own SaaS offerings.”

The channel community is one area where cloud computing can truly be a “sky’s the limit” proposition. With all that experience in IT and application services, VARs, MSPs, and solution providers can realize significant potential creating vertical applications that meet the needs of businesses across the globe.

It is likely why ChannelWeb is actively discussing cloud computing:

“Cloud computing platforms facilitate and ease the deployment of applications into the cloud, limiting the cost and complexity by cutting the need to buy and manage hardware and software. As cloud computing continues to gather steam and more VARs and their clients are looking to design, develop, test, deploy and host apps in the cloud, a robust, flexible platform has become a must-have.”

Technorati Tags: channelweb, cloud computing, crn, isv, msp, PaaS, Platform-as-a-Service, var

According to ChannelWeb:

The people who made CRN‘s list of the Top 25 Most Innovative Executives of 2009 put big profits into solution provider pockets with breakthrough products and channel programs that cover the most explosive emerging technology markets, from cloud computing to virtualization to VoIP…  innovators pushing the envelope to propel solution providers to new heights.

And specifically about Rick:

McEachern, for his part, a 20-year Silicon Valley entrepreneur, is providing the sales and marketing muscle that is setting LongJump apart from the rest of the pack. Key to that effort is a world-class solution provider program.

Technorati Tags: crn, everythingchannel, msp, rick mceachern, saas, var

Steven Burke of ChannelWeb summarized the major topic at this year’s XChange Tech Innovators conference in Las Vegas. Can you guess? Cloud. Specifically how can the solution provider channel leverage the Cloud as part of their suite of product and service offerings.

Says Burke:

“It’s not too early to call 2010 as the year of the cloud for the channel. Solution providers, from the smallest to the biggest players, were getting their hands around the cloud and planning their 2010 cloud sales strategy.”

With more and more solution providers, VARs and MSPs seeing a compression of their revenue and margins, the Cloud can seem like an additional threat because the first instinct is to associate the Cloud with purely virtualization of services with no delivery or implementation requirements. They might be true for some services that are fairly turnkey like email hosting or antivirus, but for other applications, particularly verticalized applications or departmental management applications like CRM or HR, there is a wealth of possibility in providing implementation, process consulting, etc. And some vendors, like LongJump, even offer the ability to whitelabel a SaaS application (or the entire multitenant platform), allow VAR/MSP partners to state their own pricing, resell prove applications, and maintain the relationship with the customer rather than hand it over to a vendor.

Burke also mentions that LongJump won the Most Innovative Technology award at the event for its ability to enable solution providers to deliver SaaS solutions to their customers.

Technorati Tags: channelweb, cloud computing, crn, everythingchannel, msp, saas, Sales and CRM, steven burke, var, xchange

According to Nancy Hammervik, senior vice president, events, Everything Channel:

“The XChange XCellence Awards winners are selected by top solution providers at each event and honor the vendors with the most exceptional products, programs and technologies. Congratulations to all of the winning companies. They have demonstrated that they deliver high-quality solutions and have many satisfied business partners.”

The award was accepted by Rick McEachern (left), Chairman and EVP at LongJump on Wednesday. The award was presented by Robert Nitrio, CEO of Ranvest Associates and an Advisory Board Member of the XChange Tech Innovators Conference.

Remarks Pankaj Malviya, CEO and founder of LongJump:

“We are delighted and honored to be named winner in the ‘most innovative technology’ category at Everything Channel’s XChange Tech Innovators Conference. The award reflects the appeal LongJump’s Cloud Application Platform has with VARs, MSPs, ISVs and solution providers, because they can quickly and successfully build their own SaaS offering to sell to their own customers and begin earning a new revenue stream in the cloud economy.”

You can read the complete press release here.

Technorati Tags: crn, everythingchannel, isv, msp, Robert Nitrio, var, xchange